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2006 Fall Marketing/Communications Conference
Agenda
Wednesday, November 1, 2006
| 9 - 9:45 a.m. | Continental breakfast (Board Room, 4th floor) |
| 9:45-10:00 a.m. | Chancellor’s welcome (Board Room, 4th floor) |
| 10:00 – 11:00 a.m. | Introductions and sharing (Board Room, 4th floor) Amaze your colleagues with a recent marketing success at your institution! |
| 11:00 a.m. – noon | Session I – The Economic Impact of the Minnesota State Colleges and Universities (Board Room, 4th floor) Paul A. Anton, Wilder Research Economist Paul Anton will talk about his recent study that showed that for every $1 in net state spending, the Minnesota State Colleges and Universities generate $10.87 to the state’s economy. |
| Noon – 12:45 p.m. | Lunch and networking (Board Room, 4th floor) |
| 12:45 – 1:45 p.m. | Session III – New Tools for College Communicators: Wikis, blogs, social bookmarking and Web 2.0 applications (Board Room, 4th floor) Gary Kruchowski, director of public information and government affairs, Lake Superior College Gary will draw from his unlimited wealth of knowledge about new ways to communicate with students and parents. |
| 1:45 – 2:30 p.m. | Session IV – Office of the Chancellor update (Board Room, 4th floor) Linda Kohl, associate vice chancellor of public affairs, Office of the Chancellor |
| 2:30 – 2:45 p.m. | Refreshment break (Board Room, 4th floor) |
| 2:45 – 3:45 p.m. | Session II – Stabilizing enrollments in a declining market – Clarus (Board Room, 4th floor) Dr. Kathi Swanson, president, CLARUS Corporation After a decade-long trend in enrollment growth, colleges from coast to coast have been reporting declines in fall 2005 and spring 2006 enrollments. Does a college have to be at the mercy of market conditions – or can it create its own path? This CLARUS presentation outlines how to gather and use key market indicators to understand and forecast changing markets – and adapt your college to control its destiny in a fluctuating market. Dr. Kathi Swanson has served as president of CLARUS Corporation since its founding in 1988. Kathi has made numerous presentations at ACCCA, AACC, Chair Academy, NCIA and NCMPR district and national conferences. |
| 3:45 – 4:30 p.m. | Concurrent meetings: State university meeting (Board Room, 4th floor) 2-year college association meeting (World Trade Room, 4th floor) |
| 3:45 – 5:00 p.m. | Everything you ever wanted to know about Web site usability testing but were afraid to ask (Training Room 3354, 3rd floor, Atrium) Sara Grachek, assistant director for multimedia/Web, Saint Cloud State University, and Jeff Crandall, Web communications coordinator, Office of the Chancellor Join Sara and Jeff for a hands-on overview of usability testing and its value to your institution. The session will include tips and tools, a mock usability test, informal-to-formal testing models and best practices for incorporating test results into existing Web sites and future site redesigns. |
| 5:30 p.m. | Networking hour: Fhima's Get downtown and get trendy! Join your oh-so-hip and urbane colleagues for conversation, dinner and a special presentation at St. Paul’s hippest hot spot. Fhima's 6 West 6th Street (Wabasha and 6th) Downtown St. Paul 651-287-0784 |
| 6:00 p.m. | Dinner at Fhima's 6 West 6th Street (Wabasha and 6th) Downtown St. Paul 651-287-0784 |
Thursday, November 2, 2006
| 8:30 – 9:00 a.m. | Hot breakfast with Renée Hogoboom (Board Room, 4th floor) Renée Hogoboom, Equal Opportunity manager & investigator, Office of the Chancellor Renée explains what you need to include in your publications about equal opportunity, nondiscrimination and alternative formats. |
| 9:00 – 10:15 a.m. | Session V – Writing for the Web (Board Room, 4th floor) Bob Johnson, Bob Johnson Consulting Bob Johnson is a popular speaker at professional meetings sponsored by Academic Impressions, ACT, American Marketing Association, CASE, TargetX, and Aslanian Group. His topics include communication strategies to integrate print and web publications, writing for the Web, and best practices for e-mail communications. |
| 10:15 – 11:30 a.m. | Concurent sessions: Pitching stories to reporters - what works, what doesn't work? (Board Room, 4th floor) Melinda Voss, director of public relations, Office of the Chancellor Join this discussion about tactics and techniques that entice reporters to report stories about your college or university that you would like to see in the newspaper or on television. We’ll share examples and war stories. Everything you ever wanted to know about Web site usability testing but were afraid to ask (Training Room 3354, 3rd floor, Atrium) Sara Grachek, Assistant Director for Multimedia/Web, Saint Cloud State University, and Jeff Crandall, Web Communications Coordinator, Office of the Chancellor Join Sara and Jeff for a hands-on overview of usability testing and its value to your institution. The session will include tips and tools, a mock usability test, informal-to-formal testing models and best practices for incorporating test results into existing Web sites and future site redesigns. |
| 11:30 a.m. - noon | Lunch |
| 12:00 – 1:30 p.m. | The Political Landscape: Building Legislative Support in 2007 (Board Room, 4th floor) Government Relations Team, Office of the Chancellor: Mary Jacquart, Bernie Omann, Jerry Janezich, Melissa Fahning Join the Government Relations team for views on the upcoming election and what the outcomes may mean for Minnesota State Colleges and Universities. Preview the proposed 2007 biennial operating budget request for the system. Learn how you can help to mobilize support at the local level through the System's new grassroots Friends Advocacy Network, or FAN. Identify activities that build positive relationships with local legislators and congressional representatives (as Tip O'Neil stated "All politics is local!"). |
| 1:30 p.m. | Conference Adjourns |
